I love to see brand extensions that make sense! Alicia Keys x Native Instruments is a good look on so many levels. For the producers, NI has always been associated with quality production tools and one thing that we need in the digital age is an abundance of new and interesting sounds. Another way that this is awesome to me is it opens up the doors for more artists to work with music software companies to license their likeness on pieces that will not only make tons of money but help usher in better quality music. I can’t wait to get a copy of this so I can check it out from a firsthand experience.
On March - 5 - 2010
Categories: Corporate Hustle


